Your company's employees, if they do not participate in the focus group, can act as observers. However, it is important to prioritize the selection of employees who are most suitable to participate in the meetings.
4. Plan the dialogue
In addition to gathering participants, it is necessary to plan how the conversation will be conducted. Here are the main points to consider:
Good overview
To ensure that participants are well prepared, explain the general overview of the topic as well as the basic rules of the group.
Clear progress
A good focus group has a strong line of reasoning and this usually causes participants to continue to the end. To get a job well done, it is best to start with a generic question and then ask it more and more specifically.
Open questions
Questions with multiple alternatives may be lithuania mobile database easier to answer. However, it is more interesting to explore the different opinions of focus group participants by asking open-ended questions.
The answers can be very useful in identifying business opportunities .
5. Moderate appropriately
You must understand that focus groups are not informal conversations like the ones we have among a group of friends.
Therefore, it is necessary to guide the dialogue along the right path, taking great care to achieve the objective. This work is carried out by the moderator.
The moderator should relax the participants, facilitate discussions and ask questions that guide them toward achieving the focus group's objective.
If you have never participated in a focus group, consider hiring someone to moderate the group using this outline.
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