Yes, that’s right. An attribution model can bring many benefits to agencies and advertisers, but as we’ve seen, it raises privacy concerns. Like Adobe, Google also guarantees that companies will only provide spending data – without involving further transaction details, such as products purchased and other personal information.
And Google also assured that it has portugal mobile database developed a new, personalized encryption technology so that user data remains private, secure and anonymous.
Focusing on what really matters
Since the topic is innovation, we have a tip for you to save time and dedicate yourself to improving your digital marketing strategy: using an online management tool.
Like Runrun.it, which brings benefits to your operation as a whole, as it allows you to organize your workflow, define priorities more clearly and monitor the performance of each employee on your team.
- Board index
- All times are UTC
- Delete cookies
- Contact us