What does your company need to know about Generation Z?

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As we have seen, these characteristics are already starting to cause confusion among marketing managers. Because there are attributes that differ greatly from Generation Y, it is even expected that, at first, brands will not differentiate much between audiences.

However, in the same AdWeek article , we found azerbaijan mobile database valuable tips for your company to approach these new consumers more appropriately. First, there is a list of four key points regarding people who are part of Generation Z:

1 – They want to work for success, not to be discovered;
2 – They believe that equality is non-negotiable;
3 – They want brands to be real so they can be unique;
4 – They have their own system of rules and etiquette about using social media.

A generation focused on success and social issues
The article also provides some revealing data about these new consumers. Perhaps the most telling is that Generation Z is very focused on success. According to a survey conducted by the North American agency Barkley in partnership with the Future Cast institute, more than half (53%) of the teenagers interviewed agree that personal success is the most important thing in their lives – almost 10% more than what occurs with Generation Y (46%).

On the other hand, social causes are also among the main interests of new consumers. The leader in the ranking of interests is access to education: for 75% of those interviewed, more accessible means of education are the most important point, followed closely by racial equality (72%). On the scale of concerns, gender equality (64%) and poverty (62%) come close behind.