What advantages does Augmented Reality offer to companies?

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Although the most popular applications of Augmented Reality are, for the most part, aimed at entertainment - such as games - companies from different segments (such as education, medicine, fashion, real estate, etc.) can also apply it, for example, in the development of their products and in their Marketing strategies .

Augmented Reality creates many opportunities and can completely transform the way brands approach and interact with their consumers.

Product involvement
AR enables customers to interact better with a product , its properties, features and operating details, and thus get to know it better before purchasing it.

This allows the company to reduce its costs with nigeria mobile database the production of samples and reduce situations such as changes and returns.

It also gives the customer new insights into the product , allowing them to use custom parameters to simulate their usage and interaction.

Let's look at a practical example: imagine you're searching for shoes on Google Shopping and you find an irresistible model, but before clicking "buy", you'd like to find out how it looks with some of your clothes.

Although it may seem impossible, Google has already developed this type of Augmented Reality function through the use of the camera, as shown in the image. The application is called Google Lens .

google lens augmented reality
Despite being an example of one of the largest global technological powers, many other companies, large, medium and small, are already investing in this type of AR.