Ethical Practices in Telemarketing

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The core reason for incentives is to motivate, and if there are too many things, it will weaken the effectiveness of the incentive program operation. Nathan: What are the keys to running a good incentive program? Shannon: It has to be clear – what do you expect from me from an agent’s perspective? What do I get if I win? It has to be fair - everyone needs to feel like they can win, otherwise motivation will be lost. It needs to drive sales - goals need to be somewhat stretchable, so for example, if a telemarketing sales agent is expected to hit % of the goal, incentives should provide rewards for achieving % of the goal.

Hitting the target is the expectation; we want to reward bahamas phone number resource those who exceed it. The game needs to look fun - colorful, use pictures, themed around sports, holidays, or anything that represents the team's likes and interests. The goal is to keep things fresh, exciting, and motivating for the team. If it seems boring, it probably is. Nathan: What is the value of individual versus team motivation? Competition and behavior? Shannon: The value of team motivation and behavioral motivation.



Individual motivation is that with team motivation, you can get the whole team to work together, but if some people in the team are not as strong as others and the team achieves something, then you are rewarding the whole team. You run the risk of someone pulling the team down and getting a reward that may not be worth it, but most people have the mentality of not wanting to let the team down. However, if someone doesn't care enough about this, the rest of the team will be aware of it, which can leave a sour taste in their mouths.