Email Marketing

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Some experts argue that email marketing can be considered inbound or outbound. Inbound is when it is sent to subscriber lists malta mobile database outbound is when it is sent to externally acquired contact lists. Although it is completely discouraged in the world of inbound marketing, this type of email marketing can be appropriate in some situations.

While it is always preferable to send mailings to people who have agreed to receive your communications, there are times when it is acceptable to purchase contact lists.

If you are a start-up and do not yet have a database.
If you are targeting a very specific target.
If you are trying to penetrate a new industry.
If you are heading to a specific geography.
Any of these situations justifies the purchase of a contact list. However, this is not enough. If you do not have quality content specifically targeted at your audience, your list will not be of much use. Another factor to take into account if you decide to purchase one of these lists is that the smaller and more qualified it is, the better. This is because large lists put your email address in a position to be considered spam and end up on the domains' "blacklist".