The importance of marketing automation in the future of the digital age

messi69 · Post by **messi69** » Sat Feb 22, 2025 5:54 am

You must have come across some automatic message when “talking” to profiles on social networks, receiving emails or even a notice that the shopping cart was waiting to be completed, right? All of this has a name: marketing automation. The objective is direct and straightforward: time management .

With technological advances, the marketing boom has been huge, and we know this because we are faced with the changes of the digital age every day. But what does marketing automation have to do with this? Everything. It is through this solution that many changes have occurred, uniting communication, technology and sales and facilitating the integration of different sectors.

This automation has been accelerated oman telegram data due to the COVID-19 pandemic, and the numbers leave no doubt. After all, billions of dollars are part of the expected growth of this sector, which is so important for virtual communication. In 2022, it is estimated that US$ 5.2 billion will be allocated to the area, according to information from MarketsandMarkets; the marketing automation market will grow 12.8% by 2027 and investment will reach US$ 9.5 billion.

When we look at this scenario in Brazil, the numbers show the main sectors that use marketing automation on a daily basis: finance, retail and telecommunications . According to the Brazilian Bot Ecosystem Map , bots occupy 25%, 22% and 14% of the digital area of the respective segments. In addition to the examples already mentioned, another clear use of marketing automation is email marketing.

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This tool has broken many paradigms over time and remains extremely relevant for many sectors. Combined with software and data intelligence, email marketing opens so many doors that it can be considered a digital identity . Everything is integrated in this universe.

Furthermore, marketing automation enables the combination of channels such as SMS, social networks, pop-ups, etc. The software allows the selection of numerous segments in order to reach, impact and retain customers.