At FirstMark, we have the privilege of working with many startups in this space. We are one of many proud investors. Other investors include Brooklinen, Hubble Contacts, Fame and Partners, Tommy John, Lot18, and Lolly Wolly Doodle.
From what we’ve seen in the space, I thought it might be interesting to dive deeper into consumer search data to see how different products (and their opportunity sets) stack up. To conduct this analysis, I selected a set of 30 active/potentially valuable DTC verticals (across apparel, accessories, health, home decor, etc.) and used Google and SEMRush to slice and dice timelines across different spaces in the data.
I’m particularly curious about whether the market is skype database crowded and whether there’s still room for aspiring DTC businesses to grow.
Below, , then dive deeper into search volume, keyword competition, and development along our goal timeline.
Product Categories
While there are many categories that could be included in this analysis when we think about all the industries that have been (or could be) DTC, I have tried to narrow this list down to a small, illustrative subset of 30 key categories, including apparel, accessories, home goods, health products, luxury goods, etc.
Here’s the list I came up with, with a few startups in each category (random sampling guaranteed!). [Special thanks to Caitlin Strandberghere at FirstMark for helping me come up with the list below! ] There are lots of other categories and companies that could be added, so feel free to make suggestions in the comments!
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