The first step, obviously, is to identify them all. They can be individuals, governments, communities, consumers, employees, suppliers, politicians, etc.
Start by making a list of all the organizations, groups, and individuals chinese overseas africa database that could influence or be affected by your project. You can use a variety of resources to do this: brainstorming, focus groups, research, consultants, historical data, etc.
Next, categorize your interest groups. Group them into a few broad categories and then, within those, try to group them into more homogeneous subcategories. This will allow you to communicate more effectively and efficiently with each group.
Step 2. Analyze the stakeholders
In this step, you must determine the criteria by which you will judge whether a stakeholder group is essential to your company or not. Eliminate from your stakeholder list any groups that do not meet the established criteria.
Once you've eliminated the stakeholders who don't have much influence, outline the axes of interest and influence for each group you've retained. Interest and influence can be measured in various ways; for example, by assigning them three levels: low, medium, and high.
To conduct a useful mapping, it is essential to have a high level of information about each stakeholder in order to understand them in detail. The more partial or inaccurate the knowledge about the stakeholders, the less pertinent and relevant the results will be.
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