Main tasks of a community manager in digital marketing

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Improve your brand image. As users, one of the most annoying things we find is searching Google for a company name and not getting any immediate results. A company's lack of online presence can be a problem, as these days it's essential to have an up-to-date website with good links to your social media profiles. A community manager will help you convey a positive corporate image by offering consistent, high-quality, and up-to-date content across all your communication channels. With all this online activity, your presence will increase, and from that moment on, when a user searches for information about your company online, they'll find your chinese thailand data corporate website as the first result, followed by your blog and social media.
Quality content management. Finding quality content takes a lot of time. A community manager knows the tools needed to find relevant topics that fit perfectly with the designed communication strategy. The immediacy demanded by social media means that posts sometimes fall short of this level of quality. However, a community manager will know how to manage the frequency of posts with interesting and coherent information.
Another important aspect we can't forget is our website. Social media activity should impact the web traffic you receive. Hence the importance of directing all your followers on Facebook, LinkedIn, Twitter, Instagram, etc. to visit your website because once there, you can convert those visits into sales opportunities through landing pages and CTAs.

Metrics analysis. Analyzing data obtained from online activity will allow us to better understand our company's environment . Reviewing brand mentions, tracking significant interactions, establishing the most relevant KPIs, and interpreting them to measure ROI are some of the tasks a community manager performs when preparing the results report.