To be transparent, a company must

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This is why, today, greater transparency is required by consumers but also by entities responsible for verifying the veracity of the information shared. Transparency and commitment to sustainable issues allows companies to improve their ESG rating, or the synthetic judgment that certifies the solidity of a company from an environmental, social and governance point of view.


Communicating your sustainability goals
Report your progress in a timely and thorough manner
Verify that your suppliers fully respect your company values
Only in this way can a value alignment with consumers and a true emotional connection be achieved that can strengthen the brand-people relationship: according to data collected by Accenture , transparency on these issues allows loyalty rates to be increased by up to 6%.

Communities will save the world!
To stay in the minds of consumers, be transparent and meet chinese uk phone number list sustainability goals, there are several possible paths, but the most effective are those based on engagement and loyalty strategies : involving the public in activities and initiatives to act together towards a sustainable future allows to increase the sense of belonging and consumer loyalty.

Companies can actively engage their community by organizing local events or promoting donations to non-profit organizations.

To make a difference we need to act together , which is why community sustainability is not only functional for an effective SDGs marketing strategy, but also offers an important and concrete contribution from an environmental point of view.

From Engagement and Loyalty to SDGs
An ongoing engagement strategy and a behavioral loyalty program can become the driver to promote initiatives that are good for the environment and society, stimulating virtuous behaviors of users and allowing the company to improve its ESG rating. You will be able to respond to different SDGs Sustainability Objectives, even those far from your core business, and involve your community towards a sustainable future.