Doctors Without Borders

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Doctors Without Borders aims to provide impartial medical assistance to those affected by conflict, epidemics, disasters, or exclusion from healthcare, regardless of race, religion, or political affiliation. The organization's landing page emphasizes the urgency of medical assistance in crisis areas, using real-life scenarios to appeal for support.

What they did right:

The headline “Help Save Lives. Donate Now” is direct and compelling, creating a sense of urgency.
Accepting credit cards, bank accounts, and PayPal expands accessibility for a variety of donors.
A 4-star Charity Navigator chinese malaysia data rating builds credibility and trust among potential donors.
What could be improved:

The form takes up the entire page, which can be overwhelming. It would be helpful to create a multi-step form and move some fields to later steps. A shorter, more streamlined donation form could reduce friction.
Incorporating more compelling visuals or stories about the impact of donations could more effectively engage visitors emotionally.
Donation Form Landing Page Example: Doctors Without Borders

13. Rainforest Trust
The Rainforest Trust's homepage for the Brazilian Amazon Fund focuses on the critical challenge of halting deforestation in the Amazon, highlighting the urgency of protecting this vital ecosystem. It presents an opportunity to create protected areas and safeguard Indigenous territories, with the goal of saving 20 million acres of intact forest.

What they did right:

The purpose of the fundraiser is immediately conveyed through a touching photo that fills the entire opening view.
The page effectively communicates the plight of the Amazon, with statistics like “2.9 million acres of forest in Brazil destroyed in 2022 alone,” creating a sense of urgency.
The goal of saving 20 million acres of intact forest and sequestering 6 billion metric tons of CO2 is presented, providing clarity on the impact of donations.
There are three CTAs above the fold: one in the navigation menu, one below the headline, and a third pinned to the side of the page.
What could be improved:

There's no clear message about how visitors can donate, but they will be offered a fundraising pop-up.
The page is quite long, and it is unlikely that many visitors will scroll to the end.