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#7 Send messages about holidays and birthdays
The biggest opportunity to differentiate yourself from other customer service teams is to send personalized free emails or cards to your customers. Offer them a small gift with their next purchase or a discount the week before and after the holiday. You can use various special customer service apps to do this, such as Happy Birthday Email , for example. It collects your customers’ emails and automates the entire process. Wishing a customer a nice day or happy holidays can show that they appreciate it.

promo, birthday, discount
Source: Vend POS

#8 Design a detailed FAQ section
Along with proactive customer support, create a detailed FAQ page. In fact, 40% of shoppers prefer self-service to interacting with agents. A well-written FAQ section can motivate your customers to anticipate their needs before asking for help. Review best practices, an FAQ page should include:

Provide more information about your company – let your chinese thailand data clients get to know your business better;
Cover common support questions – save your customers time by analyzing some of the issues based on your client experience ;
Keep your answers simple – don’t let customers misunderstand you, avoid buzzwords and jargon.
Wrap
These days, the quality of the services you provide can have a significant impact on your brand image. Customer service is your surefire way to happy clients who are ready to leave feedback and recommend your company to their friends. All that is needed is quality, proactive and timely support. Consider building bridges between your clients and your customer service department, as this can lead to the desired success. Therefore, it is better to invest in your support team first and then enjoy the financial returns.

Author's biography:

Lidia Bondarenko

Lidia is a PR and outreach specialist at HelpCrunch , an all-in-one customer engagement platform. Her professional experience includes customer service improvement, social media marketing, and SEO. In her free time, she searches for new marketing trends and TV shows, and practices yoga. Follow her on Twitter @Liya_Bondarenko.