Marketing and Sustainability to meet the Sustainable

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WhatsApp lead generation , therefore, bases its strength on direct contact, on greater security and privacy protection and on even more personalized and empathetic communication compared to other touchpoints. All this helps to “keep consumers warm” even after having attracted their attention with the first message and in the next paragraph we will explain how to best succeed.

How to Make a Successful WhatsApp Marketing Campaign
WhatsApp is constantly evolving, especially with regards to the WhatsApp Business Platform version , which is based on an API platform and provides large companies with all the support they need to communicate through WhatsApp even more effectively and securely with their consumers.

In addition to the pre-set welcome messages, this resource also offers the possibility of implementing a chatbot that speeds up response times. This is certainly an advantage but it must be used sparingly: people do not want to feel like they are talking to a robot, especially if they are using WhatsApp, so you need to find the right balance between chatbot and direct human response, always giving an authentic touch to the conversation .

After this small but necessary preamble on AI developments for WhatsApp Business, here are some rules and suggestions for an effective WhatsApp marketing strategy, which also includes one of chinese malaysia phone number list our customers' favorite Leevia tools:

Always respect the privacy of users : written consent, transparency, the possibility to unsubscribe at any time, will ensure that the user trusts you and is not afraid to interact directly with your company.
Short response times : when communicating via WhatsApp, a timely response is expected, far from the response times of an email. For example, if you use WhatsApp Business for your company customer service, it is good that the resolution to the problem expressed by the customer is shared quickly, otherwise the effectiveness of the tool itself would be undermined.
No SPAM : this is the most important point to always keep in mind for the strategy to be successful. Invading the user's daily life with too many messages per day that can be labeled as SPAM causes, in most cases, removal or unsubscription.
Yes to personalized content : segmentation is always the watchword. Welcome messages are good for everyone, but if you have to propose a product or service you will have to choose the one that is most suitable for the user who is reading the message. Offering personalized solutions is essential to increase trust and increase the conversion rate.
Promote engagement with dedicated interactive experiences : Leevia has come up with a solution that can not only guarantee new contacts, but also offer an engaging experience to existing contacts.

It is WhatsApp Instant Win and offers the possibility of creating a contest directly on the most used messaging app in the world. The user will be able to participate in the contest and immediately find out if he has won in a simple and intuitive way: all he has to do is click on the link that leads to the chat, accept the terms and conditions and enjoy the experience confident in victory. Thanks to WhatsApp Instant Win, the company will increase loyalty