The first step is notoriously the most challenging, but if you have captured the reader's attention at this stage, you have already accomplished a lot. Cold email must play this fundamental role.
To make it effective, it is essential to formalize this gambling data turkey interest in an official manner. But what does this mean in concrete terms?
Official consent is granted as soon as the reader expresses the desire to receive further information through “ Opt-in” , or even better, through “Double Opt-in” .
Once you have obtained consent, you can proceed with all further marketing activities or further direct emails to the recipient. Now you can directly communicate prices, special conditions and concrete benefits.
It is always advisable to maintain a healthy balance, avoiding excessively overloading the "delicate" relationship with the email recipient. Too aggressive advertising messages or excessive sending of direct emails, as well as newsletters, can be perceived very negatively. The most likely consequence is the "Opt-out" of many subscribers. According to the GDPR, this option must always be offered and describes the process of revoking consent. The potential customer, acquired with great effort, is then quickly lost and all efforts have been in vain.
Conclusions
Due to people's changing expectations, approaches like Interruption Marketing are an outdated model.
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