Buyers are increasingly informed

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Consumer purchasing habits have evolved rapidly, and it looks like this trend will continue in the coming years. Sales teams and marketing departments must keep pace with this evolution, so they can only be effective if they have the right technologies, training, and processes in place. A study by Demand Gen Report indicates that 47% of buyers consult between three and five items before deciding to contact a brand's sales department .

7. Social networks have a professional use, not just for leisure.
Social media plays an important role in changing job seekers data consumer behavior, and there is an increasing crossover between leisure and business behaviors. Social media isn't just for entertainment. In recent years, professional Facebook use has increased significantly (74%) , and more and more brands are seeking business beyond LinkedIn. Any social network is good if the context is right. The key to reaching consumers and gaining impact is for marketers to delve into the world of social media and take advantage of its many benefits.

According to a study by Social Media Examiner , 90% of marketing professionals indicated that their social media efforts have helped generate greater impact for their businesses. Not only is it necessary to have a presence on the social platforms where potential customers are located, but it's also necessary to fully understand social media to get the most out of these tools that help us gain visibility and better understand our buyer personas .

8. The outbound strategy, worst rated
According to the 2017 State of Inbound study , 68% of professionals working in companies that use inbound consider their marketing strategy to be effective , while 52% of those who use an outbound strategy believe theirs is not. In other words, professionals working in marketing and sales departments believe that bullying and knock-down advertising and marketing are ineffective.