SEO – the marathon in search engine marketing

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The term SEO, or search engine optimization , has nothing to do with paid advertising. It refers to the optimization of websites so that they are more easily found on Google. Surely you've googled your core service or one of your most important products more than once, right? Congratulations if you found yourself on the first page of search results! Unfortunately, not many people manage to achieve this in the highly competitive business of ranking well .

Almost all website operators aim to appear on the first page of Google when searches for their products or services occur. They achieve this through successful search engine optimization . However, because SEO is a lengthy process and self employed data many small steps must be observed and optimized, results are not immediately visible. Unlike running AdWords ads (or Google Ads), it takes some time to achieve better rankings on Google. Because it requires perseverance, search engine optimization is the marathon of search engine marketing .

SERP – another important abbreviation in search engine marketing
Search engine results pages are known in technical jargon as search engine result pages (SERPs). Each SERP displays approximately ten results, known as page one results . As you probably know from your own search behavior, the top positions within the SERPs are the most important. Or how many search results pages do you scroll through before entering a new search term?

In search engine marketing—that is, SEA and SEO—it's important to rank as high as possible in order to be found by searchers and attract them to your website. However, we at mi- marketing know how difficult this can be. Competition is fierce, and it's becoming increasingly difficult to survive. Therefore, there are countless rules, tricks, and tips to follow for successful search engine marketing.

We hope we've been able to provide some clarity and explain the differences between the individual disciplines and abbreviations of search engine marketing. Are you curious and interested in more information or online marketing support? Contact us; we at mi- marketing are happy to help !