audience and begin building a

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Good practices:
Be clear about your buyer persona and their interests.
Having good content distribution isn't just about creating the content, but also about getting it to its recipient.
Ensure the quality of your content to further enhance your brand image and avoid errors that could harm it.
Creating a content calendar will help you be consistent and offer new information to users on a recurring basis.
Include calls to action.
Bad practices:
Try to sell from the beginning.
Don't think about all the channels.
Stop innovating.
What tools are available to help with content marketing?
There are several tools that can be used to improve the content marketing process or are essential for its development. Below are some examples by type:

For your blog: you'll need a CMS (Content Management System) to manage all your content. Some of the most popular options are Drupal and WordPress .
For SEO positioning: To propose new content and optimize old content, you can use the tools SEMRush , Ahrefs or Google Keyword Planner .
On social media, you can measure much more than just likes and comments. These tools will give you more visibility into some important aspects: Hootsuite or Sproutsocial.
To nurture contacts at the right time, you need an usa student data automation tool that will allow you to create segments, send automated emails, and much more. Some of the most commonly used are HubSpot and MailChimp .
Examples of brands that use content creation
Some of InboundCycle's success stories can help illustrate the advantages of launching a content marketing initiative . I'd like to share the stories of three of them with you:

EAE Business School (Planeta group)
This is one of the most reputable business schools in Spain and Europe. They have different blogs depending on the verticals they address, including The Management Challenges Blog and The Logistics Operations Blog . In addition to the content they generate online, they stand out for the offline events they organize, open days, and the wealth of specific material they create to support their sales team so they can boost sales of master's programs and university courses.