The first question to be answered is what goals you want to achieve with your SEO strategy. Is it about raising awareness of the company? This is usually the primary goal for many startups. In this case, completely different measures are required than with a pure sales strategy.
However, when it comes to things like acquiring new customers or simply gaining newsletter subscribers, customized SEO measures must be implemented. It may be that the company is already well-known but has a completely new offer or is perhaps planning a special promotion.
In B2B business, SEO strategies tend to focus on establishing new contacts with other mint data companies. This usually involves collaboration. Therefore, there are many different business goals that a sophisticated SEO strategy can target.
b2b
Creating a buyer persona
Once the business objective has been defined, the next step is to identify the appropriate target audience. In technical jargon, this is called creating a buyer persona. All SEO measures always depend to some extent on who might be interested in the offerings.
For example, younger singles aren't as enthusiastic about cruises. Seniors are less interested in the latest AirPods. The entire SEO strategy depends heavily on the respective target audience. The current stage of potential customers' journey also plays a role in determining the target audience. Does someone want to learn about new things first, or does they already have a purchase intent? These are questions that are also important for an optimal SEO strategy.
Create a buyer persona
Plan on-page and off-page measures
The next step involves planning and designing the content. In most cases, attractive graphic elements and text are required. However, in SEO terms, text is significantly more important than multimedia elements. While websites always look quite impressive when they are lovingly and elaborately designed, appearance isn't directly relevant for search engine optimization.
Google's crawlers, which constantly explore and classify page content, can't interpret such things. They may recognize that there are images in one place or another, but they can't interpret the content. Therefore, text has so far been the only decisive factor for SEO success.
Nevertheless, graphic design isn't completely superfluous. It serves to offer visitors something. If users only find text on a website, they'll quickly leave. This leads to a high bounce rate. Therefore, it's important that pages are attractively designed. A professional design can also significantly differentiate your site from the competition.
Off-page measures also include important aspects. These are all measures that are not performed directly on the website. One important topic is the display on mobile devices. This includes, among other things, short loading times and links from other sites to the landing page. All of these measures are essential components of a sophisticated SEO strategy.
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