Tell your story, don’t just sell your product

[Aklima@444]

Here’s the thing. Especially in 2020, buyers want to support small businesses and entrepreneurship.

Big corporations like Amazon provide buying convenience, but you have an edge too: and that’s your story.

That’s why the sixth law of ecommerce marketing is to tell your brand’s story.

We encourage our customers to do this because it really does work. For instance, Old Try, a letter printing business, sends an email thanking their customers for signing up for their buy phone number list newsletter. They include a family photo in that email (and write a personal note).



Next time their customers are looking for letter printing, who do you think they’re going to think of first? Amazon or the cute family from Old Try?

Every business has a story. Don’t be shy about who you are, it’ll help you grow.

Law #7 – The Law of Urgency
Give them a reason to complete their purchase now instead of later
Urgency is an age-old marketing principle used by marketers for over a century.

And that’s because it works.

To apply urgency to a purchasing decision, there’s several things you could try: using positive reviews, showing ratings, or perhaps running limited edition items, or limited time offers (like discounts or free shipping).