Who doesn’t love free shipping?
Apparently, 49% of shoppers reported that free shipping was the most important influence in their buying decision.
Free shipping can be a heavy strain on your margins, but tactics like bundling can bring in higher dollar sales to make up for the loss on shipping costs.
Diverging paper planes
Source: Getty Images
How To Stand Out
Optimize for Mobile
An overwhelming number (75%) of shoppers either researched whatsapp number list products, price shopped, or made purchases using mobile devices.
It’s easy to see that shoppers are moving toward the experience that offers the most convenience, which means every touchpoint needs to be optimized for mobile. Make sure the experience using your app or mobile website is flawless for your mobile users.
That means adaptive text and page size, compressed images and file sizes (without sacrificing quality), and optimized CSS.
Make Your Emails On Point
Shoppers are looking to email more than any other medium for deals and promotions. Your emails need to work – on desktop and mobile for all email clients – and they need to stand out!
Clear and concise communication with purposeful supporting graphics is a must. Make sure you test your messaging within different segments – conduct and A/B test with different subject lines to influence open rate, or different call-to-actions to influence click-through rates, or different layouts to test engagement.
It’s easy to spend time putting together an email only to send it off into the ether without thinking about the person on the other end, but it’s crucial to always ask yourself “why do would I care about this?” if I were in their shoes.
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