Highlights of the study

[rosebaby3892]

In 73% of companies, investments in digital accessibility will increase in the next 12 months. 
38% of companies that offer digital accessibility features report increased revenue. 
54% use AI-driven solutions to improve digital accessibility.
 
Increased investment in digital accessibility is planned over the next 12 b2b email list months
Digital accessibility is already at least partially achieved in most companies. 56% of respondents state that their company's website is somewhat accessible, while 24% describe it as very accessible. Only one-fifth of websites are not accessible at all.

Companies are taking the task of (further) promoting digital accessibility seriously. A majority of companies (73%) that offer digital accessibility features plan to increase investments in the next year.

More companies that offer digital accessibility features outsource the implementation of digital accessibility features to a third-party vendor or consultant (37%) than they assign their own staff and resources to do it internally (32%). 29% of companies report having a combination of internal and outsourced resources.

The primary goal of accessibility efforts is to improve the user experience for a company's website or app. In the next section, we'll look at the benefits companies can derive from improving the user experience.

38% of companies report higher sales as a result of their efforts
The monetary and non-monetary benefits of every business decision are measured. 

The non-monetary benefits of digital accessibility

Accessible websites should make all users feel valued and welcome, which leads to a stronger emotional connection to the brand and greater customer loyalty. People with disabilities who have positive experiences are more likely to return and recommend the company. Customers without disabilities also find websites that have implemented accessibility features easier to navigate and are happy to return. Users appreciate when companies pay attention to inclusion and often demonstrate this through positive interactions on social media. A positive perception on social media strengthens brand awareness and image. Companies that are committed to digital accessibility can also receive awards and recognition. This strengthens the company's reputation and can lead to positive media coverage.