5 most common mistakes made by retailers on Black Friday 2023

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As Black Friday approaches, some retailers are undecided about whether or not to participate in the event, as they have not achieved significant results in previous years. As it is a highly anticipated event for consumers, your online store may have made some mistakes, which may mean that you have not achieved the goals expected for this time of year.

The Enviou team has identified some mistakes that, at first glance, seem simple, but directly impact the expected profit for the month of November. Since our goal is for you to leverage your sales and grow your business even more, we have outlined, along with solutions, what you should stop doing to reach your online store's Black Friday goals .



5 most common mistakes made by retailers on Black Friday
1- Join the event, but do not apply significant discounts

2- Not communicating offers to the public

3 - Not having sales strategies

4 - Insufficient stock to meet demands

5 - Lack of technological preparation and support



Understand the details of each of them:



1 - Join the event, but do not apply significant discounts
Loyal customers always follow your website. Those gambling data brazil who have the habit of buying on Black Friday do research before and during that day in the same online store to compare whether it is really worth buying at that time from your e-commerce or even from your competitor. If the discounts are not relevant, they will abandon your website.

Therefore, apply discounts and benefits that really make a difference in the lives of your customers. If these prices can be unprecedented, even better. Next year, the public will be eagerly awaiting to celebrate on your website.



2 - Not communicating offers to the public
Working in advance is a great strategy for Black Friday . Currently, many online stores adhere to the event throughout the month of November, offering various benefits in addition to the discount. A month before, in October, the announcement of these offers can be announced by email and also with personalized banners on the website.

You don't need to have a marketing team to use email as a communication tool with your audience . One of the easiest ways to do this is with Enviou , which does everything for you, from offering ready-made templates with specific themes for e-commerce to sending abandoned cart reminders to people who forgot to complete a purchase in your online store.

Through a platform with simple and intuitive access, you can communicate directly with your customers and anyone else in your lead base , not only with advance announcements, but also during Black Friday, with direct links to products and information about promotions such as free shipping, accumulation of discounts for more than one purchase, among others.

With personalized plans, according to the number of customers in your base, Enviou helps you increase your sales conversion, improving your cash flow . Click here and find out more.