Defining the Sales Objective & Ideal Customer

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tanaakhktnntrihmh@
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Joined: Sun Dec 15, 2024 5:26 am

Defining the Sales Objective & Ideal Customer

Post by tanaakhktnntrihmh@ »

Profile (ICP)The journey begins not with data, but with strategy. Before extracting anything, clearly define:

What sales objective are you trying to achieve? (e.g., Acquire new customers, upsell existing ones, penetrate a new market segment in Bangladesh, launch a new product).
Who is your Ideal Customer Profile (ICP)? Go beyond basic demographics. Define their industry, company size (revenue in BDT, employee count), technological stack, geographic location (e.g., businesses in Dhaka's tech hubs vs. agricultural enterprises in Rajshahi Division), typical pain points, and decision-making hierarchy.
What data points reveal these characteristics? This guides your extraction efforts.
Phase 2: Identifying Ethical Data Sources (Where to Look)
The most crucial aspect of data extraction for sales is sourcing. Focus exclusively gambling data uk on legitimate and ethical channels to avoid legal pitfalls and reputational damage.

Public Company Websites: Rich sources for firmographic data, contact details (often for general inquiries, not direct marketing), technology used, and news.
Professional Social Networks: LinkedIn, for instance, offers vast public profiles for individuals and companies, providing roles, responsibilities, and connections. (Always adhere to their terms of service).
Industry Associations & Directories: Member lists (as discussed previously), though direct contact rules apply.
Government Registries & Public Databases: Company registration details, trade data, and public sector tender information.
News & Industry Publications: Articles, press releases, and reports can reveal company growth, funding rounds, leadership changes, and specific market challenges.
Your Own Internal Systems: Existing CRMs, marketing automation platforms, e-commerce data, and customer support logs are invaluable sources for understanding existing customer behaviors and identifying upsell/cross-sell opportunities. (This is where "Unlock Growth from Data You Already Have" comes in).
Legitimate Data Providers: Companies that specialize in providing clean, consented B2B or B2C data (ensure their compliance mechanisms are robust).
Phase 3: Strategic Data Extraction Techniques (How to Get It)
The "how" of extraction depends on the source and scale.
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