improves deliverability, preventing email blocking and spam folder issues
improves the branding of your links
increases your click-through rate
protects you from reputation issues caused by spammers.
If you want to skip the article because you already know you want to set up a tracking domain, here’s how:
Create a sub-domain of your domain, like link.domain.com, and set a CNAME record in your DNS system to point it to x.gmtrack.net.
Test your tracking domain by “pinging” it and ensuring it “pings” x.gmtrack.net. You can use a web-based ping tool.
Go to the GMass tracking settings in the GMass dashboard and enter your tracking domain.
GMass will automatically obtain an SSL certificate for your tracking domain to serve secure tracking links.
Keep on reading if you want to fully understand the importance of a tracking domain.
And/or check out our video…
Custom Tracking Domains: An Overview
I’ve written extensively in the past about the importance of having a dedicated tracking domain for your GMass account. And you can set your tracking domain all on your own. You’ll just need to implement the DNS setup for it first.
What is a custom tracking domain?
A custom tracking domain is your own, unique domain or india phone number library subdomain which you use exclusively to track opens and clicks in your emails. Custom tracking domains help preserve your sender reputation, increase deliverability, and can even help improve click-through rates.
If you don’t have a tracking domain set up and you’re tracking opens or clicks in your emails, you’re using a shared tracking domain. While we work tirelessly at GMass to keep these shared tracking domains clean and reputable, occasionally a bad actor can slip through the cracks and may use the shared tracking domains in a spam campaign. That can affect your reputation — since your email will now contain the same tracking domain as the spammer.
That scenario won’t happen with a custom tracking domain. The only emails with the custom tracking domain are your own — so no one else can drag down your reputation. Plus, as we’ll cover later in this article, there are plenty of other benefits as well.
Checking your tracking domain
If you’re a Google Workspace (formerly G Suite) or Gmail user using GMass for your email marketing campaigns, you may notice that one of several domains, including gmreg.net, gmapp.net, or amazonaws.com is used in your emails’ open tracking, click tracking, and unsubscribe link elements.
That means: If you hover over a tracked link before clicking it, and observe the URL that it po
