AI avatars now allow for native-quality lip syncing in multiple languages. I’ve seen HeyGen do this, and the fidelity is honestly mind-blowing. The avatar's lips and voice match perfectly with the new language.
Avatars open up international audiences without the need to re-record anything, making it an essential strategy for any content-focused business that wants to expand globally.
ai avatar translator heygen
3. Scalable Sales Outreach and Customer Service
Another use case I’m personally norway telemarketing databasec excited about is using AI avatars in outbound sales. If you've ever received a Loom from someone scrolling your LinkedIn and pitching you something generic, you know how forgettable that feels. But when you integrate AI avatar tools like Tavus with AI research agents like Clay, which can scrape LinkedIn profiles, you can do much better.
With just a name and a few data points, I can generate a tailored video that says, “Hey Sarah, I saw you work at Acme Corp and recently posted about AI coaching. I think you'll find this demo useful.”
It’s fast, it’s scalable, and it lands better than any cold email I’ve ever sent.
4. Personalized Welcome Videos in Email Marketing
Imagine someone joins my newsletter and 30 minutes later they receive a video that looks like you recorded it just for them: “Hey Matt, thanks for signing up to Mindstream. Here’s what you can expect.”
Even when people know it’s AI, the gesture still feels personal, and that’s what makes it effective.
Tools like Synthesia, which integrate directly with CRM platforms like HubSpot, make it easy to automate videos that are personalized with names, company details, and other contextual client information. As a result, you’re able to deliver human-feeling onboarding at scale, without stepping in front of a camera.