What is a landing page?
A landing page is a web page designed specifically to convert visitors into leads. A lead is the data that companies obtain from potential customers interested in their 99 acres phone number data brand. These pages are characterized by offering valuable content that attracts the user and persuades them to take a specific action. For example: buying a product, requesting a quote or downloading an ebook.
They are called landing pages because users “land” from different channels, such as ads, social networks, banners, emailing or other web pages. And what is the difference between landing pages and web pages? Landing pages are focused on maximizing conversions, they have a simple, one-page structure and no navigation menus. On the contrary, web pages are the presentation letter of companies, they are designed to give visibility, show services/products, how they work, etc. and, ultimately, they are more complete.
How does a landing page work?
The first step in designing an effective landing page is to define its main objective, identify the target audience and what information will be needed. Both the design and the texts must be aligned with these elements. It is not an easy task, so our recommendation is that you put yourself in the hands of a professional web design company , such as El estudio de Coco , capable of unifying all the requirements that your landing page needs to work.
The way it works is simple: a user sees content that catches their attention and, through a call to action (CTA), they arrive at a landing page, where they are asked for personal data in exchange for what caught their interest. For example: you are reading an article and at the end you find a button that says “Download for free the best guide on how to have a successful landing page.”
If you click on this button you will be redirected to a landing page where you will have to leave your details (name, email, etc.) to get your guide. When you fill in this information, you will automatically be taken to a page with the download link, becoming a lead for the company.
Elements of a landing page
Now that you know what a landing page is and what it is used for, we will focus on what elements it must have to work:
Title. It is very important that it catches the user's attention, that it is simple but clear, since it will surely be the first thing they see.
Subtitle. Complement the title by summarizing the main benefit the visitor will obtain if they purchase/hire your service.
Contact form. This is a fundamental point, since it is where the visitor's information is collected.
Call to Action (CTA). The call to action must be clear, stand out and catch the attention. “Download it now” or “Make an appointment” are some effective examples.
Testimonials. You can include customer reviews to give your product greater credibility and increase user trust.
