He Authored The Best-selling Book “top Of Mind,” Published By Mcgraw-hill. John Has Been Called A Top “sales Speaker”, “social Media Speaker” And “motivational Speaker” That People Should Pay Attention To. Follow Him On Twitter @johnhall.masterthis: Content Management & Operations | Free Digital Event On December Sign Upskip To Contentcontent Marketing Instituteadvertisecontact Ussubscribesearchsearch...storiesresourcestopicsresearch Insightstraining & Educationcontent Marketing Universityconsulting And Trainingcontent Marketing Certificationeventsadvertiselook Through These Windows To Right Your Content Marketing Shipby Robert Rose| Published: July , | High-level Strategy“this Ship Is Just So Hard To Turn.
”that Phrase Might Sound Familiar. I Often Hear It From Clients, Usually nepal phone number resource Regarding Some Suggested ChangeDifficulty Of Doing Something New Because It Requires Changing Or Stopping Something Old.institutional Momentum Resists Stopping (Or Changing). That’s True Even When The Answer To The Question “why Not Just Stop Doing The Old Thing?” Is “i Don’t Know.”sometimes, You Don’t Know That You Know.want An Example? I Worked With A Bb Healthcare Client Who Shared The Balance Of Their Content Output By Type For The Last Three Years.
Bar Chart Showing Total Content Assets By Type.each Colored Line Represents The Number Of Assets Produced By Content Type – Blog Posts, Analyst Research, Case Studies, Brochures, Content Hub, Infographics, Webinars, Podcasts, How-to Videos, And White Papers – Each Year From To The Dramatic Growth In Webinars Stands Out. In , The Team Produced Less Than In , The Company Got Webinar Fever And Never Looked Back. The Number Of Webinars Grew Substantially Each Year, While Nearly All Other Content Types Declined.