Things to check after initial implementation
After you implement server-side tagging, there are a few things you need american mobile number list keep an eye on. From now on, your marketing and analytics channels will receive data in a different way, so there are a number of steps you need to take to check that everything is arriving and being processed correctly.
Google Analytics 4
Google Analytics 4 is the most widely used analytics platform on the Internet. In GA4, you have the ability to view the collected data in manageable standard reports, charts, and tables. GA4 creates those reports, tables, and charts based on the data it receives and uses some standard rules to do so. So if you want to have a clear overview of your site visitors and their journey, you'll need to follow GA4's rules.
With a Server-Side Tagging tracking setup via Google Tag Manager, GA4's configuration tags are already being used, which means that you're already sending the data in a way that GA4 can process it in the clearest possible way. There are just some parts that don't have to do with how the data is sent, but rather how the data is collected in the first place. So after a Server-Side Tagging implementation, you need to look at a number of parts in GA4 to come to the conclusion that something is still missing in your tracking setup. These are the following three parts:
