In fact, the first email marketing campaign can be traced back to , when a argentina email list 4.8 million contact leads company called digital equipment corp. Sent a mass promotional email to recipients. According to legend, that email campaign resulted in $ million in sales, which is a pretty neat roi. A lot has changed since then, but the end goal of email marketing remains the same: clicks, conversions, sales. Let’s kick off this email marketing guide by looking at the different elements that make up an email, and how to make each of them work together and work for you.
Over the years, you’ve received thousands of emails, and opened many of them, but you might not have taken the time to consider each element of the email format and what its purpose is. So here goes. When an email lands in a customer’s inbox, they will see three things: the “from” name: the sender’s name or a company/brand name subject line: the topic of the email preheader: a catchy intro to the email these three elements are all ways that the email communicates its initial message to the reader.
