According to Search Engine Watch , voice searches were 35 times more frequent in 2016 than in 2008, meaning growth has been continuous.
At least 1 in 5 adult Internet users have used voice search in the past month, according to Global Web Index .
It is estimated that by 2020, 50% of searches will be by voice globally, according to studies by Comscore .
Likewise, by next year, 21.4 million devices are expected to be 100% voice-enabled in the United States alone, according to Activate .
While 30% of searches will be done without a screen according to the same Google giant.
Technical SEO: What you should know to optimize voice search
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Google Voice Search is a Google feature that you should not overlook, as it is not only used on mobile devices but now you can also enjoy its benefits on computers.
With an “Ok, Google” people will be able to perform their searches and get immediate results, and this is what you should do with your page’s SEO so as not to be left behind with this new technology.
To optimize your website for voice searches, the first thing you need to do is check your Google My Business to keep your local SEO in optimal condition.
So if a person asks by voice about businesses with your address, you already have all your information updated and can move up in position once a user makes a query.
Likewise, you should keep your phone number and business hours updated so pharmacies email list that potential buyers have no doubts about what you offer.
Take care of your snippets
You need to keep an eye on your snippets as it has been proven that both Google Home and the Google Assistant read the most relevant snippets to provide answers to queries made by voice.
Although there is nothing written in stone about being careful with snippets, there are several techniques that can help you achieve the best positions with voice searches:
Provide answers to specific questions: so that you put the question with the H2 and give the answer directly in the body of your article.
Keep your answers to questions simple and concise: Google will always reward answers that are given in list form in snippets, but remember to use language that is appropriate for your audience.
Make attractive headlines: everything on your page must be optimized, from your title to your meta descriptions and the more attractive and humorous your title is, the better.
