Website redesign: preserving your SEO

[Mohona2024]

The decision to undertake a website redesign project can be motivated by different objectives: changing the design of the site , making improvements to the user experience , implementing new features . All this with the overall goal of improving the performance of the site , at all levels. Deciding on such a project is never an easy task. Indeed, the risks associated with a redesign can seriously and lastingly impact your SEO and drastically reduce your traffic. Experience and hindsight now make it possible to draw up effective recommendations to allow you to preserve SEO in the event of a redesign . The objective is to limit the negative consequences as much as possible and to emerge from this delicate process with better performance in terms of traffic, natural referencing , user experience and of course a better conversion rate. Here are the main factors to focus on to give yourself the best chance of taking advantage of your redesign project .

Website redesign: the main steps
Website redesign: what are the risks for your SEO and how to minimize them?
Preparing to redesign your website
Taking Advantage of the Redesign: Optimizing SEO and Testing Results
Website redesign: the main steps
A site redesign is not necessarily limited to a design change. algeria phone number library It can involve changes to the domain name, changes to URLs, or even the structure and tree structure of the site . There are large or medium-scale redesigns, depending above all on the objectives. Site redesigns require compliance with a specific process and methodology, the main steps of which are as follows:



The stages of the redesign
Definition of the objectives of the new site after the redesign. These are the ones that will determine the type of redesign to be carried out. It is therefore imperative to be precise in this phase of expressing the need for the overall redesign project.
Definition of the schedule . This task should not be underestimated, because the redesign project can extend over several months and involve many people who interact. It is therefore essential to plan everyone's tasks in time.
Establish a specification . This document allows you to formalize all the essential points relating to the new site, down to the smallest detail. The specification must be as formal, precise and detailed as possible: what graphics, what design, what structure, how many pages, etc.