Many agencies that relied on events or personal contacts have had to transform and create a 100% digital customer acquisition brazil business fax list strategy. Within this environment, email marketing can be the key tool that makes the difference between an agency continuing to grow or stagnating.
We all know that having a presence on social media is essential, but email marketing is one of the few channels that has proven to have a better return on investment. With an ROI of around €42 for every €1 invested , how come you haven't included it in your agency yet?
To clarify everything in detail, we are going to analyze the different options that exist to incorporate email marketing in a communications agency, both from the perspective of the product to include in the service packages and its use for attracting and qualifying potential clients that come to the agency.
How to use email marketing in an agency
Email marketing as a service for your clients
Let's get one thing straight: email marketing will help you increase your agency's revenue.
Unlike one-off projects such as designing a corporate identity or a website, a good email marketing campaign can ensure that your client stays with you for longer. This will help you reduce the need to constantly look for new projects and focus on long-term strategies that will give you greater profitability for both you and your client.
But be careful, you have to know the needs of each company well in order to offer them a service that is appropriate to their needs: Are you going to create a complete inbound marketing strategy? Are you going to send only one-off emails? Do you want to automate the sending of emails? Do you want it to be integrated with X platform? There are many factors that you have to take into account when choosing the email marketing tool that you are going to offer to your agency's clients.
