Are you thinking about starting a digital marketing business focused on SaaS (software as a service) and related services? Or maybe you already run one and need a handy list of common mistakes startup owners make in this highly competitive niche. Either way, knowledge is power, and knowing what not to do is often just as useful as knowing what to do.
Of course, in an imperfect world, given human email data nature, any list of “don’t dos” will contain far more than 12 items. Below are the most common pitfalls that new, small businesses encounter on their way to success.
Remember that learning from mistakes can be a valuable experience for any entrepreneur. But it is much more profitable to avoid mistakes in the first place, or at least to identify them early on, before they become insurmountable.
The following points (in no particular order) apply either to marketing companies in general or specifically to SaaS and related services businesses.
Being too technical
Two people are seen from behind, focused on a computer screen displaying audio mixing software with various controls and graphs.
People who sell IT products and services are generally much more comfortable with the language and thought processes of the technical world. Buyers rarely have your level of expertise or knowledge of backend jargon and functionality. Don't make your user interface too technical.
Make everything simple and clear so that even the most experienced user can navigate and use the product.
