Google Keen logo

arzina566 · Post by **arzina566** » Tue Dec 17, 2024 5:40 am

Google quietly announced a content discovery service called Keen before the summer holidays. The platform is still small, but has the potential to grow into a new source of referral traffic. All the more reason to dive into the new app. Keen offers organizations and experts opportunities to profile themselves. That is not the only reason why digital marketers should pay attention to Keen. Some call the platform the new Pinterest.

What is it?
Keen is an experimental web and Android app developed by Area 120 and PAIR. Area 120 is a Google subsidiary where small teams (incubator) can collaborate to start innovative projects. PAIR (People + AI Research) investigates how to best make artificial intelligence and humans (who are by definition dumber than AI) work together.

Keen gives people the opportunity to share content (found via Google search) on a specific topic. Other users can follow such a 'search'. This creates an online community.

Keen is called a Pinterest competitor in many of the articles I have read about it. That is not entirely correct. Pinterest is much more visual and is largely about style. Keen is about sharing knowledge. Not by writing an article, for example, but by showing what answers someone gets to the questions that are asked. Keen therefore offers organizations and experts opportunities to profile themselves. At the same time, the principle is basically the same.

Romance
At the launch, Google gave the new service a nice oman telegram data romantic story as a corporate story. A man and a woman were sitting on the couch together, engrossed in their phones. They were completely absorbed in their own world in which they discovered beautiful things (via Google of course). The man thought it would be nice if they could share their digital journeys, just as they share their love. An app was born: Romeo and Juliet with an iPhone.

Whether this story is true or not, it doesn't matter. The feeling is familiar. You surf the web, find beautiful things and want to share them. Especially when it concerns subjects you are passionate about. Keen offers that possibility.

It was powerful to tell each other what we wanted to spend more time on. And once we did, we found that collecting related ideas, links and resources together gave us a way to spend more time on our shared passions in real life.

To explore this idea further, four colleagues and I created a new experiment called Keen as part of Area 120, Google's workshop for experimental projects.