There is nothing worse than entering a website and it is slow, with poor user experience and without the minimum security requirements. In less than five or ten seconds, you will lose a potential client under these conditions.
How and why to make a web page navigable?
The key phrase in this topic, besides the best navigation, is user experience. If you have the ability to attract and retain visitors with this, you will be on the right track. If the navigation of the website is poor, confusing, scattered or really slow to load text and images, users will never find the important content and will look elsewhere: with your competition.
It's been proven that Internet users are impatient and won't stay long on a site if they can't find the right way around, much less if it takes more than five seconds to load. Keep the same style, fonts and colors. This helps and will make users get used to your website and feel comfortable experimenting with it.
Try to avoid generic phrases on your website like “resources” or “tools” as much as possible, as users will click on multiple links before finding what they are looking for. Ideally, you should put specific venezuela business email list , descriptive names on the page like “news” or “podcasts” to avoid confusion among users.
Remember that website navigation and organization is a key aspect of SEO (search engine optimization). If you want search engines to find your website quickly, be very specific.
Another important feature to make your website navigable and have a good user experience is to minimize the number of links. Put yourself in the users' shoes and think about how frustrating it is when you come across a page with dozens of links inviting you to click. What will I choose first? Where will this link lead me? These are questions that are asked and it is more than enough for potential customers to prefer to flee and look for your competition.
Experts say that it is recommended to include a maximum of seven menu items as navigation links.
The same experts cite studies showing that people's short-term memory can retain only these seven items to support their recommendation. But whatever the recommended number, the key point is that less is more.
It never hurts to have a close user, who can be a friend or family member, around when you are building your website, so that you can test out some of the tools and they can tell you how intuitive and easy to use your website is, and in this way you can get to know in advance the experience of future visitors.
A few years ago, web designers considered drop-down menus to be a better alternative to too many links inside web pages, but that has changed today. These are difficult for search engines to find, and studies have shown that visitors find these submenus irritating and do not provide a good navigation experience. Worse yet, visitors may end up missing main pages if they jump to a secondary page.
Ideally, your customer should have everything at hand through the main page, and if they are going to browse through other secondary pages, it is important that you always provide them with clues about the browsing location, to prevent them from getting lost, getting desperate and deciding that it is better to go look for your business rival on the Internet.
It’s important to reiterate that once a customer clicks away from the homepage, you make sure to provide clues as to where they are. You can use a consistent method to highlight the section a visitor is in, such as a change in color or appearance.
At this stage, you should only remember that both the colors and the appearance of the site must be uniform to your home page, so as not to make the potential client believe that they are on another site and then forget your brand and recommend a different one to their friends. These are important issues to consider when building your website.
