On the one hand, it stands out and its appearance will surprise president email lists you at least a little. You will also be intrigued if the content is well crafted.
These are the feelings you want to evoke in your site visitors, and well-designed and well-placed countdown popups are the way to achieve that.
What are countdown popups?
countdown timer popups
Popups for websites are nothing new. So what makes countdown popups so different and so unique? Well, it’s all in the name. You see, there’s usually a timer that stands out in the design.
This will be accompanied by some message intended to induce action. For example, you may want visitors to your page to enter their email addresses in a field and click the "submit" button.
The countdown element is intended to tap into the fear of missing out (FOMO), which is the reason behind many split-second decisions.
By combining your call to action with a timer, you create a unique situation where what would otherwise have been ignored is now engaging. Imagine being on a site and having some interest in what is there.
Now you're ready to walk away because that interest amount hasn't gone up or down. You're pretty much indifferent, and since you're about to leave, you can get 20% off everything on the site.
At this point, you're considering it, but not enough to guide your decision too much. Then you realize you have two hours to capitalize on that 20%, or you'll have to pay full price if you return to the site later. Who wants to pay full cost?
That’s the kind of thought process you’re aiming to stimulate in potential customers. By using a pop-up, attention is immediately drawn to what you’re saying. How you put it together can make the difference between greater or lesser engagement.
Here's how you can put countdown popups to good use, as well as some great examples and ideas to consider.
