To remain competitive, companies must be ready to embrace these changes, but don't worry, we're here to help .
In this blog, we will guide you through the different social media trends that you need to know about.
Mastering Video Content
The first big social media trend in 2025 is video content. According to a study by Wyzowl, people watch an average of 17 hours of video content online per week. This number is expected to increase in 2025 as the video format continues its undisputed reign.
Marketers themselves acknowledge that video content offers one of the highest ROIs among media formats, with 92% stating that it provides a substantial return on their investment.
From short Instagram reels to in-depth YouTube tutorials, videos are the preferred medium for engaging and retaining audiences. Brands that fail to leverage video will be missing out on a significant slice of the engagement pie.
Continuation of ephemeral content
Snapchat started it, and Instagram Stories perfected it. Ephemeral content – those fleeting moments that disappear after 24 hours – will still be very much in vogue in 2025. Why? They’re authentic, real, and create a FOMO (fear of missing out) that drives user engagement.
There is a huge benefit to creating Instagram Stories. Studies show that after viewing Instagram Stories, 62% of users become more interested in a brand or product.
Integrating shopping and social media
Social commerce is the new frontier. Platforms like Instagram and Pinterest have seamlessly integrated shopping features, making it easier than ever for consumers to purchase products directly through social media.
With 83% of shoppers turning to Instagram to discover products, the fusion of social media and e-commerce is a trend that is here to stay.
Improving hyperpersonalization
Hyperpersonalization in marketing will be big in 2025. With the advancement in AI and machine learning, users now expect content tailored specifically to their preferences. Hyperpersonalization involves leveraging data analytics to deliver more relevant content, products, or emails to users.
According to Deloitte data, 90% of customers find personalized marketing engaging, which means they are more likely to make a purchase. And brands know this. Think about:
Spotify's personalized playlists;
Netflix viewing recommendations;
Amazon's personalized shopping suggestions.
These brands have taken hyper-personalization to the next level, so more companies are expected to employ similar tactics in 2025.
LinkedIn will be the main social media channel for B2B
LinkedIn is quickly becoming the hub for B2B marketing. With its focus on professionals and industry-specific content, 65% of B2B marketers say they will increase their use of LinkedIn in the next year.
Growing role of micro and nano influencers
While celebrity endorsements are impactful, there is a tilt towards micro-influencers (10k-50k followers) and nano-influencers (<10k followers). Their niche audiences, genuine engagement, and trust factor make them valuable for brand partnerships.
In fact, a Linqia study revealed that 90% of marketers want to work mongolia business email list with micro-influencers, as they have better engagement than larger influencers. This trend will continue in 2025.
Hybrid content
2025 will see new levels of automation, one of which is hybrid content. Hybrid content represents a fusion of artificial intelligence and human creativity in content creation.
Hybrid content offers benefits such as faster content production, tailored personalization, and consistent quality. A study by Botco.ai reveals that 73% of B2B and B2C marketing executives are already using generative AI to help create text, images, videos, or other content.
Combining the scalability of AI with the authentic touch of human refinement makes hybrid content broadly appealing to brands looking to connect deeply and efficiently with their audiences.
Social media automation
While the heart of social media lies in genuine interactions, the logistics can be streamlined. After all, time is money, and automation is key. From writing social media captions to scheduling posts, brands are looking for tools that help them scale and automate content production.
In 2023, Ascend2 found that 50% of brands have adopted marketing automation tools for social media management, marking a 6% increase from the previous year. This growth is expected to persist as automation not only reduces costs but also allows brands to focus on content strategy and creation. By adopting these tools, brands will benefit from consistent posting, real-time engagement tracking, and increased overall efficiency.
Authenticity will take center stage
Users are tired of inauthentic brand messaging. They crave real, transparent interactions. Brands that are genuine in their communication and own up to their mistakes will foster greater loyalty. A Stackla survey showed that 88% of consumers prioritize authenticity when choosing brands to support.
The modern consumer values transparency over curated perfection. In 2025, this means brands must show behind-the-scenes footage, candid moments, and even acknowledge imperfections or mistakes.
User-generated content will increase
UGC (user-generated content) is the future of content marketing. It’s genuine, it builds community, and best of all, it’s free.
Furthermore, as consumers become central storytellers, UGC fosters a dynamic brand-consumer relationship, transforming passive viewers into active participants and advocates.
TikTok will become the preferred search engine
By 2025, TikTok will be one of the most popular search engines.
Surprise, or maybe not, but almost 40% of young people now prefer TikTok over Google for their searches.
People are already using the app to find tutorials, product reviews, and recommendations for things like restaurants and travel. Instead of searching on Google, users are turning to TikTok for quick visual answers.
This shift will push brands to create more informative and engaging video content that solves problems or answers common questions in short formats. TikTok’s short, easy-to-digest videos will play a key role in how people discover new things.
For social media managers and creatives, this means optimizing content for TikTok’s search algorithms, ensuring videos are easy to find, useful, and engaging. As TikTok continues to grow as a search engine, it will be a powerful tool for both brand discovery and visibility.
Personal branding will outperform business accounts
