
Incomplete Proof Example: No examples of previous campaigns or measurable results are included. How to Prevent: Include case studies or examples of successful email campaigns by highlighting metrics like open rates, click-through rates, or ROI improvements. Include customer testimonials or quotes to boost your credibility. A person sitting at a desk with a laptop, gesturing towards a newsletter subscription interface on a screen. 7. Not Providing Clear Next Steps Even if your proposal is well-written and compelling, failing to include a call to action or next steps can leave the customer unsure of how to proceed.
Example of Missing Next Steps: Terminating the offer without giving instructions on how to approve or proceed. How to Prevent: Conclude your offer with a clear call to action, such as: "If you are ready to proceed, please sign the attached agreement and we will get started right away." "If you have any questions, schedule a call this week to discuss or clarify details." Simplify Your Proposal Writing with Prospero Creating a professional email marketing proposal doesn’t have to be time-consuming.