How to encourage the user to continue responding?

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There are many persuasive techniques that can be used for lead capture forms. But one of the most powerful is motivation. That's why it's important to make sure your forms convey the benefits that users will get from filling them out.

Crazyegg is a great example of this. Their form clearly explains that by filling it out, business email database the user will receive a heatmap showing what visitors to their website are doing.

8.- Learn to optimize each element


Even the simplest lead capture forms can be effective. But you need to know which plugins to use to make your CTA more valuable.

For example, you can use a picture of a happy couple, like in this example. This will help the user visualize what the form is for. And you can even break the ice with simple questions that don't require any thought.

The interesting thing about this example is that as soon as the user starts filling out the form, the rest of the page becomes completely clean to avoid distractions.

Another factor to highlight is the following: If your form is long, it is better to divide it into different steps and show the user which one they are in at any given time.

9.-
zebra lead capture forms

TheZebra has one of the best and most inspiring lead capture forms. Not only does it work on its landing pages in detail, but the information gathering process is also thought out in detail.

Once the user has entered some basic information, TheZebra ' gamify ' progresses. As the user answers additional questions, a percentage meter increases the user's value. And this encourages answering more questions.

How and where to place the forms
Once you've seen the examples of many lead capture forms, all you need to do is get started.

There are many theories about where to place your subscription forms. But the truth is that if you try it with A/B tests, you will find out for yourself what works best for you. However, some of the common places where you can place your subscription forms are:

Sidebar: the form is placed in the sidebar.
Top/Bottom Bar: You can also place your lead capture forms either at the top or bottom of your blog.
At the end of your website: another option is to insert them at the end of each of your landing pages. If a user has reached the end of your content, it will be because they liked it. This means that they are more likely to subscribe.
Within articles: You can also include forms in your articles so that they blend in with the reading of the post itself.
In the footer: In the footer widgets of each of the pages on the website.
In pop-up format : pop-ups are the most common type of forms.
There is no definitive formula. But you can follow these examples as inspiration for future designs. In addition, it is best to try, measure and apply ideas.

For this, you will need an email marketing platform like MDirector, with which you can personalize your emails and generate more engagement so that your users end up becoming clients. Sign up now and start capturing subscribers!