Check. A few small manufacturing

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His latest, Content Marketing Strategy, was published by Kogan Page in September , and was called “a rich and much-needed understanding of content marketing" by Professor Philip Kotler. Robert is also an early-stage investor and advisor to a number of technology startups, serving on the advisory boards of a number of companies, such as DivvyHQ, and BrandLens.You can follow him on Twitter @Robert_Rose.EXPLORE CMI BRANDSContent Marketing WorldMarketing Analytics & Data ScienceContent Marketing UniversityContent Marketing AwardsContent Marketing Certification | Get the Building Blocks for Your StrategyLearn MoreSkip to contentContent Marketing InstituteAdvertiseContact UsSubscribeSearchSearch.

..StoriesResourcesTopicsResearch InsightsTraining switzerland email address & EducationEventsAre You Guilty of the One Thing That Kills Content Marketing?by Joe Pulizzi| Published: May , | Content CreationEditor’s note: The one thing killing content marketing is still alive and well in , three years after Joe Pulizzi wrote this post.In , I led a workshop on content marketing for about small-business CEOs and operations managers. They came from all different industries. Some were consultants. There was a plumber and a representative from an HVAC company.

Pest management?companies, a nonprofit, and a jewelry store rounded it out. In other words, it was a diverse group of companies.What wasn’t diverse was the way they were marketing their companies. Most had email newsletters. All of them had Facebook pages. Every one of these senior leaders was concerned about search engine rankings.Another consistent characteristic? Not one of them was happy with their marketing. This is not unusual. It’s predictable that senior leaders are often disappointed with their marketing.