interactive web pages example

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2018 is expected to be the year of interactivity. This feature will be one of the main design trends. Users are looking for a more personalized and entertaining user experience , which is answered through interaction. Brands are working to make users connect and identify with them.

Brands therefore respond to user needs through content aimed at conducting surveys, contests and games. For example, this questionnaire that measures your experience in a storm from the Red Cross uses the trivia format to evaluate people on their knowledge of storms. Or this quiz from Deloitte that went viral that answers the question of whether the user would fit into the company.

This type of content engages people by asking them personal and challenging questions. buy email data Always with the goal of offering exactly the right service or product based on how the user has answered the questions. This type of content has a great chance of engaging the user with your brand.

6.- More videos, less images
example videos

Videos are no longer created with the simple purpose of entertaining the user for a few minutes. Video design trends claim to direct their efforts towards creating a presentation of the brand itself. Videos are a reflection of the identity of brands. Their way of connecting and communicating with the user.

A good video can offer a lot of quick, visual information. Perfect for capturing the essence of the brand. Nespresso has been using videos for some time to represent the body of a coffee, for example. Although most videos take them to a more human level. How do they do it? They create messages that tell stories about the people who work in their coffee plant. Always with the aim of raising awareness among the user and also showing how they work.

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7.- Progressive web applications

Apps make up a large part of the elements of a mobile device. Due to the increasing use of mobile phones, these applications are evolving. Web designers are required to create a type of applications that are intended to improve web usability. These hybrid applications are called progressive web applications .

In 2018, this trend will be implemented on more and more websites to add elements such as page transitions, push notifications or welcome screens. These applications will continue to develop by inserting new functions.

8.- Asymmetric designs
Asymmetrical designs example

In 2017, there was already a somewhat radical design change. Little by little, asymmetric designs have been introduced, breaking all the traditional rules followed until now. As seen in the example, the design is not conventional. In addition to being innovative, it breaks with what the user is used to seeing.

The appeal of asymmetrical design is given because it is unique, distinctive and the user experience is totally different and new . Although it is a trend that not many brands are yet applying in their designs, in 2018 there will be more and more websites that dare to do so. Especially in large brands and multinationals that can afford to create risky designs to provide a unique user experience.

9.- Make use of custom illustrations
design trends: illustrations

Infographics have been around for a few years now. However, illustrations on websites have only been a trend for a short time. Illustrations are a versatile way of displaying content. Each website must adapt its design to its personality and what it wants to convey.

They are usually used more by companies with a more fun or daring identity. However, it could be a perfect option for those brands that have an image of being too serious without meaning to be. Illustrations allow you to bring the brand closer to users in a fun way. Find the style that best suits you.

There are no pre-established design patterns for illustrations . Each brand must find a way to create their own illustrations in a personal way. Because it is important to adapt the illustration to the tone of each company.

10.- Flat design evolves
bright colors

In recent years, flat design has been one of the most popular web design trends in the industry. It's minimalism in its purest form. However, this trend is undergoing a transformation. Dimensional colors and gradients are making a comeback and are expected to be a trend in 2018.

Now, gradients are big, strong, and images and backgrounds are full of color. The combination of these bright colors with bold typography is very popular. A simple gradient background can be the perfect solution. And it will remain in fashion if you don't have an image that fits perfectly with your strategy. Dare to use colors for your designs!

The goal is to make visiting your website a pleasant experience.
Users usually only spend a few seconds or a couple of minutes at most on your website. That's why you need to grab their attention in some way. Here are 10 design trends that will make you opt for colors, shapes and designs that stand out.

The goal is to create an easy and enjoyable experience for the user and keep them on your website for as long as possible. This way, there will be a greater chance of attracting customers and working to build their loyalty.

At MDirector we are constantly working to integrate design trends into our services . The greatest convenience for all users is to use an Email Marketing and Marketing Automation tool that integrates all services into a single platform. And that allows you to apply 2018 design trends to all your communications, in a simple and personalized way.