4. Keep the time period short

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Personalized recommendations
Personalization can help you run a successful flash sale by ensuring that more customers find the products they’re interested in.

Using a conversational popup (like the templates below) is a great way to include personalization in your flash sale. You can just ask your new customers what they’re interested in and then provide them with personalized product recommendations.


Taking this step will greatly reduce the amount malaysia email list of time it takes a new user to place their first order, meaning that you’ll lose less of your traffic to the frustration of a poor online shopping experience.

Flash sales work best when they’re short and sweet.

Ideally, a flash sale shouldn’t last longer than 24 or 48 hours. After all, it’s the short time period that encourages customers to make a purchase immediately rather than procrastinating.

A sticky bar like the one below, which remains on the user’s screen, can keep the ongoing sale and the looming deadline (and the FOMO) at the top of your visitors’ minds.

flash sale example
5. Choose the right flash sale products
Flash sales don’t always apply to every single item that an online store sells. You should choose which items to put on sale depending on your target audience.