How AI accelerates marketing department workflows

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Scott Morris, CMO of social media management software company Sprout Social, said his company had been integrating AI and machine learning into its products for several years, but that things had accelerated significantly over the past year. “ AI is now deeply integrated into all of our workflows, allowing us to better serve our customers and provide them with valuable insights that are actionable and aligned with their business goals,” he said.

“With the help of AI, our clients can better understand the sentiment emanating from consumer messages posted on social media and also act much more quickly and respond appropriately georgia mobile phone numbers database when confronted with messages of a critical nature,” Morris said.

According to Sprout Social's CMO, AI allows marketing professionals to be more efficient, as they can significantly speed up their work processes and also better understand the customer in order to provide them with a better experience . "Using Salesforce tools, those of us who work in the Sprout Social marketing department are generally much more productive," he added.

Robert Marusi, Chief Commercial Officer of Turtle Bay Resort, a company in the tourism sector, said that AI has helped his company to unify all the available data, from completely different sources, in a single platform . “With this data conveniently unified and harmonized, we have the possibility of segmenting it and thus generating more personalized and unforgettable experiences for our clients,” he said. “By automating the responses we provide to our clients, we can spend more face-to-face time with them and interact with them at the moment of truth,” Marusi stressed.