Apple Intelligence: AI reaches into the most remote corners of the iPhone

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In front of a packed audience of developers, journalists and influencers, Apple yesterday presented its master plan to finally get its teeth into artificial intelligence (AI) at the opening keynote of its annual developers conference ( WWDC ). The particular version of AI that the apple company presented yesterday at Apple Park is called Apple Intelligence , the abbreviation of which is by no means coincidental identical to the abbreviation for "artificial intelligence" (AI) in English.

One of the things that most distinguishes Apple's AI from its rivals' technology is that the Cupertino-based artificial intelligence promises to scrupulously respect privacy and data protection.

While Apple’s AI will learn from users by feeding on their personal data (and of course by analysing it too), that data will primarily be stored on the devices they use . And in order to access data stored in the cloud as well, Apple’s AI will rely on a sort of “private cloud”. The user’s device will select the data it needs to work on solving the problem and send it to a set of servers anonymously for processing. Apple is so keen to protect its users’ private data that it will make the code for its AI software available to independent auditors so they can properly inspect it.

Apple Intelligence: Apple's AI puts a premium on privacy and data protection
As expected and as many media outlets have already reported in recent weeks, Apple Intelligence will play an extraordinarily prominent role in the revamped version of Siri , which will be able to respond much better to complex questions formulated in colloquial language and will also remember previous conversations with the user in order to be able to respond in an exceptionally precise manner to the questions posed by the user.

Siri will also be able to control the ecosystem of Apple devices and the apps installed on them with voice commands. When asked, for example, “When is Mom arriving?”, Siri will search the user’s device (or email address, for that matter) for the flight details of the person in question and display them on the screen.


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It is worth noting, however, that during the presentation of the new AI-enhanced Siri, there was time to insert a few explanatory sentences between questions, which suggests that the responses from Apple's revamped voice assistant are far from instantaneous.

Apple Intelligence will also assist users with text production, offering suggestions for replying to emails, writing invitations to friends, or even writing a poem. Apple's AI will also be able to summarize long emails and generate personalized emojis or Genmojis from simple text prompts ("T-Rex in a tutu on a surfboard," for example).

Apple's new Genmojis build on the Image Playground feature , which generates custom images directly on a user's device and allows them to transform mere sketches into high-quality illustrations.

AI tasks on Apple devices are handled not only by Apple Intelligence, the Cupertino company's native artificial intelligence, but also by ChatGPT (under the agreement that the company led by Tim Cook has signed with OpenAI ).

If the user so chooses, Siri will be able to use ChatGPT (both free and paid versions) instead of Apple Intelligence, and Apple's voice assistant will become the user interface for OpenAI's famous chatbot. However, when the user uses ChatGPT and wants to transfer, for example, a photo to its system, they will be asked for their permission before transferring that image to OpenAI's chatbot.


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Apple Intelligence will be available in beta starting this summer , although it will initially be available only in English. In addition, only Macs and iPads equipped with an M1 processor or higher and the iPhone 15 Pro will be able to benefit from Apple Intelligence features.

The new features that iOS 18 brings under its arm
On the other hand, and if we look at iOS 18, Apple's new mobile operating system will allow users to place app icons anywhere on the home screen to better view the wallpaper.

To prevent unauthorized parties from accessing your personal data, apps in the new iOS 18 operating system can be conveniently protected with Face ID. Before iOS 18 came on the scene, it was only possible to protect the private area of ​​the device, confidential notes and certain Safari folders with Face ID.

In iOS 18, the Messages app will also let you prepare messages in advance and then send them at a specific time (to make sure you're the first to wish a friend a happy birthday, for example). Also new to Messages is the ability to send messages via satellite if you lose access to a cellular network (although Apple hasn't provided details on the costs associated with this feature). In addition, Messages will support the RCS standard, which facilitates the exchange of messages between iPhones and smartphones running the Android operating system .


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The Photos app has also been completely revamped in the new iOS 18 operating system . Users can use this app to restrict the type of photos they want to view (screenshots only, for example) with just one click. Photos will also be able to generate automated collections of images that will make it easier for users to share photos from certain events, for example.

AirPods will let you nod or shake your head to accept or reject calls
Apple's AirPods will also debut an interesting new feature called "Voice Isolation," which is specifically designed to block out ambient sound when a user is talking on the phone so that their voice can be heard clearly even when there is a lot of background noise.

Another feature that AirPods will be introducing (and that will probably delight many users) is the ability to shake your head to accept or reject requests that come to the user through this device . If Siri warns the user, for example, that there is an incoming call and they do not want to answer it, they will simply have to shake their head to reject it.

The calculator arrives 14 years later on the iPad
As for the new features in iPadOS 18, the operating system for the iPad, it is worth noting that Apple's tablet will have, for the first time in 14 years, an application that will act as a calculator . This app will also be able to solve mathematical equations and create graphics in real time.

The iPadOS 18 operating system also introduces the Smart Script function , which not only transforms handwritten text into text adapted to computer environments, but also personalizes it by imitating the style of human handwriting.

macOS 15 turns Mac computers into iPhone control centers
The update to the Mac operating system, dubbed Sequoia , includes a feature that allows users to project the content of their iPhone onto the computer screen and control it remotely with the keyboard and mouse.

Perhaps the biggest innovation lurking in the bowels of macOS belarus whatsapp list 15, however, is an app specifically focused on secure password storage. This feature was already available on Apple computers from the settings menu, but its debut as a standalone app is undoubtedly a step forward.

Apple Vision Pro expands to more markets
Another of the most notable announcements made yesterday under the auspices of WWDC is that the very expensive Apple Vision Pro glasses , until now available only and exclusively in the United States, will be expanding to more markets. In mainland China, Hong Kong, Japan and Singapore, Apple's mixed reality glasses can be reserved from June 13 and will be available from June 28. And in Germany, Australia, Canada, France and the United Kingdom, the Apple Vision Pro can be reserved from June 28 and will be available from July 12.

The expansion of the Apple Vision Pro also coincides with an update to the software lurking at the heart of this device: Vision OS 2. Among other things, this update will result in improvements in 3D images and avatars. In addition, the virtual screen of the Vision Pro will become larger and improvements will also be introduced to optimize the user interface.

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