Video is the darling of most companies today, due to its high performance and return. However, before simply posting a video, it is necessary to plan where it will be posted (because this also impacts the production cost) and what is the best format for each channel.
The strategy should encompass the diversification of Social Networks – such as the best content, type, posting time, the profile of your audience – age group, gender, affinities – and the platforms that should be used – YouTube, Facebook, Instagram, Stories and Snapchat.
With this data, it is possible to define the strategy for each channel and structure the type of content. For example, a video for Facebook is different from one made for Instagram and different from one for YouTube. The time for each of them is also different, as are the metrics and KPIs, which are also measured in other ways.
In general, the first five seconds of a video will determine its success. In this short period of time, the viewer, to some extent, unconsciously decides whether it is worth watching it until the end or not. Knowing this, and paying attention to your goals, learn how to work the video on each social media:
YouTube
On YouTube, videos must capture the viewer's attention for a china phone number data maximum of 20 seconds, with the first few seconds being crucial to retaining the viewer. There is no time limit on the platform, as this will be determined by the content.
Check here “ why have a YouTube channel ”:
Facebook
Thinking about the user who is browsing through your timeline, the autoplay video should impress in less than 3 seconds, before they swipe down the screen. Check out more reasons “ why your company should be on Facebook” .
Instagram
Instagram is one of the most popular social networks and has seen rapid growth in recent years. Videos for Instagram can be between 3 and 60 seconds long.
Check out “ why videos are essential for promoting yourself on Instagram ”.
Stories
Stories, based on the Snapchat concept, accepts videos of up to 10 seconds that last for only 24 hours. Despite its temporary nature and rapid success, the content for this channel must also be planned and accurate. Posts made on their own and without a strategy can generate disinterest in the long term. Although most Stories are created without prior planning, those who do so can see and measure the increase in audience and loyalty.
Snapchat
A pioneer in short, temporary videos, Snapchat is still a great option for communicating with younger audiences, ages 13 to 24. For businesses, it is possible to create ads and geographic filters, based on location. Learn more about how to use the network for businesses .
- Board index
- All times are UTC
- Delete cookies
- Contact us