Retains email addresses that are still active

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To keep a customer base up to date, both B2C and B2B, it is therefore necessary to check that the data collected is always accurate. Obviously, the longer the time between two updates, the more outdated data there is likely to be. In BtoB, the standard is the biannual update (quarterly, monthly and even daily updates are possible). In BtoC, it is advisable to compare your base with official references (postal, telephone, etc.) before each operation, even more so in prospecting. In a DQM ( Data Quality Management ) logic.

It is imperative to keep an up-to-date database, i.e. with valid data. Because the more your data becomes outdated, the less effective your marketing actions are, since you are addressing more "ghost" contacts. 11% of households in France moved in 2013 (Ifop barometer) and the French change their home on average 4.6 times in their life (OpinionWay study). As for companies, 500 of them move every day (data from the CARTÉGIE Group) > some of the postal addresses in your database thus become invalid each year; 67.3% of French Internet users have more than one email address, and 15% have more than four.

A good point: the main email address remains fairly durable (more than 5 years old in 63% of cases), although secondary ones are more perishable (source: Sncd) > it is important that your database retains email addresses that are still active, and above all, that are read. Updating your database then aims to counter these changes in situation in order to bulgaria phone number data provide you with truly usable information . The Estocade (detection of PNDs, undelivered envelopes – new expression to name NPAI) and Charade (notification of PNDs + information on the new address) solutions offered by the CARTÉGIE Group allow in particular to keep postal data up to date.

It is also possible to note the telephone numbers present in your database and registered on the Bloctel opposition list (against telephone canvassing), which will allow you to remove these contacts from future marketing operations and thus avoid possible complaints. It is also possible to update your database by addressing your contacts directly, for example via an email requesting verification of contact details, the possibility of having an account on your site (particularly in the e-commerce sector) or by organizing one-off operations encouraging the provision of personal information.