Influencers and their (cheating) neon lights

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Influencers have put down deep roots in the marketing mix of advertisers , who do not give up on hanging on the arm of prescribers to sell the benefits of their products and services (and thus get the customer to look at them).

According to a study by Influencer Marketing Hub, influencer marketing guatemala phone number data generated nearly $14 billion in investment in 2021 , almost double the amount spent two years earlier.

When investing heavily in influencer marketing, brands naturally want their money to stay on the drain. However, advertisers are sometimes blinded by the (fraudulent) neon lights of influencers , who send the brands they collaborate with figures that have little or no basis in reality.

In an article for Meedia, Katja Berghoff dissects the key points that advertisers must take into consideration to avoid falling into the trap of fraud in the world of influencer marketing.