There are two types of automated emails:

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Newsletters typically feature news from your company .
Email marketing campaigns are more focused on marketing and sales. For example, to communicate offers for Mother's Day, special offers for the holiday season, the launch of a new product, etc.
Automated emails
Automated emails can save you time and money.

These emails are personalized based on the information you have about a contact. For example, they can be sent automatically in response to a specific contact activity, such as making a purchase or subscribing to a newsletter.

The great thing about automated emails is that no one needs to be physically present to hit "send."

You can create and define the sequence of emails that will be sent directly to your recipients in response to your predefined "trigger" conditions.


Transactional emails, as their name suggests, are sent after a transaction. These are, for example, booking confirmation emails, welcome emails when someone subscribes to your newsletter, or messages that are sent to reset a password.
Marketing automation emails: The content of these emails is singapore telegram data determined by the recipient's actions (or "trigger" activity). For example, automatically sending a whitepaper to a prospect who attended your webinar.
Email marketing 2
Some tips for successful email marketing campaigns
Now that you know more about the different types of emails and their benefits for your business, it's time to move on to the main points of email marketing.

If you don't have an email marketing strategy in place, you could be losing sales opportunities and, therefore, money. It's time to fix it, and we'll explain how.

1. Use an email marketing solution
Step 1 of an effective email strategy is choosing an email marketing tool . In fact, it is essential to use software to send your emails for several reasons.