Have you ever imagined using an app where entertainment and commerce merge? This is currently the reality of almost all platforms and, recently, TikTok announced a new feature that is redefining the user experience: product sales.
This means that people will be able to purchase items they love with just one tap on TikTok Shop, without leaving the app itself. And businesses have a powerful communication channel at their fingertips to attract more customers, run campaigns and increase their sales.
In this article, we will discuss exactly what this functionality is, highlighting the benefits of using the sales platform and sharing some strategic insights. Stay tuned!
What is TikTok Shop and how does it work?
TikTok Shop is an innovative solution that helps businesses create a seamless and engaging shopping experience for their audience by bringing content and commerce together on the platform .
This new feature makes it easier to search for different products, offering three ways to make purchases:
Live Shopping: During a live broadcast, you can purchase directly ecuador phone number data by clicking on products pinned on the screen or navigating through the shopping cart icon, creating a real-time and interactive shopping experience.
Shoppable videos: When watching videos in your feed, you can shop directly from the video by tapping the product link or basket icon, turning videos into instant buying and selling opportunities.
Product Showcase: Brands and creators can create product showcases within their accounts, allowing users to purchase items directly within the app.
The third purchase option works like this: on the platform, the user accesses the shopping tab on a creator or brand’s profile. In this tab, the person will find a carefully chosen selection of products, and, with just a few clicks, can be directed to the “Complete purchase” process.
This feature is yet another addition to the business solutions that TikTok already offers to its more than 4 million users who use the platform to grow their businesses. Companies already have other tools at their disposal, such as Shopping Ads, Brand Partners and TikTok Pulse, which allow them to share content, collaborate with creators and sell their products.
Now that you know what TikTok Shop is, you might be wondering what benefits this new feature can bring to your business. Here are some of them.
TikTok Shop: What are the benefits for businesses?
TikTok Shop is not just a shopping platform, it is a great opportunity that can bring countless benefits and help boost the success of businesses. Check out some reasons, cited by TikTok itself , why businesses are adopting this new way of making their sales:
Simplified purchase and conversion
With a complete in-app experience, TikTok Shop eliminates redirects to external shopping sites, making the purchase process straightforward and streamlined. This results in higher conversions and, ultimately, more sales.
Direct collaboration with creators
A unique feature is the ability for businesses to discover, communicate, and collaborate directly with thousands of creators through the TikTok Shop affiliate program. This collaboration allows brands to create authentic content, building trust and influence among consumers.
- Board index
- All times are UTC
- Delete cookies
- Contact us